Your card plays a major role in your prospects first impression of you, and you don’t often get more than one chance. The purpose of your business/ name card is to create the right impression.
Making The Most Of Your Cards
(1) Hand them to people when you meet them for the first time:
They’ll remember your name better if they see it. Develop this as a reflex and don’t be shy if they don’t automatically reciprocate. Go ahead and ask for their card. It will help you remember their name, an invaluable marketing skill initself.
(2) Give them to people every time you meet them, not just the first time:
This will avoid any embarrassment in case they forget your name. It doesn’t matter if they don’t keep the card; it will have already served its purpose.
(3) Include one in everything you send out:
Intro letters, invoices, FYI’s, article tear sheets, etc.
(4) Carry them everywhere you go:
Put a few in your wallet, especially for those unexpected social encounters, when you meet someone with their guards down, standing in line at the bank or post office.
Excerpted By: Timo Steve
2007 Shaques Publishing Inc.
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