This is an exciting fast-paced and glamorous job. The mission of a PR professional usually is to promote his client’s persona, company, products, business methods etc.
Media coverage is actually better than “free advertising,” because a respected third party is publishing or broadcasting news stories that implicitly endorse your client and his ventures.
The most sought-after professionals are former reporters, editors and producers with extensive media contacts – people who can get stories ink and airtime with just a few phone calls. Hence, your job as a PR pro will be involved with getting exposure for clients.
However, public relations have some specialties, such as crisis communications and media training, which often involve keeping clients’ names in and out of the news.
Be prepared for extensive travel, as you’ll probably need to set up press conferences and arrange special events for your clients across the country – and sometimes across the globe.
Excerpted By: Timo Steve
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